For leaders of teams who live on camera

Your team's webcam is on.
Their engagement isn't.

Most coaches fix what your people say. I am a live-event producer who coached every presenter, from rehearsal to the moment they went live, for some of the world's biggest companies. Now I bring that same eye to how your team comes across on screen.

Behind events for Nissan · IBM · Johnson & Johnson · GE Capital · Ford · Yum Brands

See where your team stands in 60 seconds Book a free 15-minute call

Presentation CoachRay Franklin

While your people are presenting, their audience is somewhere else.

88%

of business meetings are now virtual or hybrid

52%

of people admit to multitasking during them

$1.2T

lost every year to ineffective communication

Sources: Grammarly / Harris Poll · Doodle · Calendly · SAGE Journals. Full citations available on request.

The difference

On camera, no one is on a call. They are on TV.

The moment the webcam turns on, your people are broadcasting. How they look and sound decides whether others lean in or quietly drift away. It is rarely the words. It is presence, and presence can be coached.

The eye contact challenge

Four small moves, from looking down to looking in

The fastest fix on camera is also the most overlooked. Here is the path.

Before and after: looking down at a low webcam, versus looking straight into the camera — The problem → The goal

Step 1

Raise the camera

A low webcam makes you look down at people. Lift it to eye level and the signal changes instantly.

Step 2

A simple desk tripod

Under $30, and eye-level contact now reads as confidence and respect.

Step 3

Hide the camera behind a screen

A second screen at eye level lets you read notes while you appear to look right at your audience.

Teleprompter with script, real eye contact

Step 4

Use it as a teleprompter

Script on screen, camera behind it. You stop choosing between your notes and real eye contact.

The standard

Five skills decide your on-camera presence

Score your team on the five that matter, then fix what is missing.

Eye Contact

Lighting

Sound

Background

Gestures

"Ray's combined skills as a speech coach and audience advocate have helped us execute productive, interesting meetings from Dubai to Singapore. He helps novice speakers succeed, and elevates skilled presenters to the next level."

Greg Creed · Former CEO, Yum! Brands (Taco Bell, Pizza Hut, KFC)

"Ray has the ability to train speakers to perform at top-notch levels."

"Ray's coaching was instrumental in my TEDx selection and success."

The business case

Better presenters protect the bottom line

57%

Protect revenue

Companies that invest in communication training are more effective at sales. One in five leaders has already lost a deal to poor communication.

80%

Strengthen credibility

Presentations focused on measurable outcomes are far more likely to win approval and move stakeholders to act.

7.5h

Improve performance

Poor communication costs roughly seven and a half hours per employee, per week. Training closes that gap.

Sources: Grammarly / Harris Poll · SAGE Journals · Doodle. Full citations available on request.

Ray's standard of excellence

The Presentation Skills Certification

When a presenter masters all five elements of professional on-camera presence, Ray takes notice. This certification is rare, and it means something. It is his personal recognition that someone has reached the standard that separates good from exceptional.

Ray wrote the book

The Modern Engagement Standard

How senior leaders train teams to show up, speak clearly, and get results on Zoom, Teams, Meet, and every online platform. The hard-won playbook from behind the world's biggest stages, in your hands.

Start with the free Scorecard.

In 60 seconds, your team sees exactly where they stand on the five skills, free and with no obligation. Then on July 1, The Modern Engagement Standard releases, your template for putting the whole standard into practice across every team and every screen. Sign up now, and your copy arrives the day it does.

Send me the free Scorecard Prefer to talk first? Book a free 15-minute call.

Your team's webcam is on.Their engagement isn't.